Molo Kids from Denmark is rapidly developing. What started as a small colorful Danish label is so slow a larger European children’s fashion brand. Did you know for example that the KaDeWe in Berlin and Oberpollinger in Munich also offer the colorful and high quality clothes from Molo Kids since 2012? Time for a nice conversation with Nini Andersen, Marketing Coordinatorin at Molo Kids, probably the most casual children’s fashion label from Denmark.
1.Dear Nini, how would you describe the new spring and summer 2013 collection from Molo Kids?
Of course, very unique and colorful as you would expect from Molo. Particularly striking this summer is the ” Molo Art” project. In the ” Molo Art” project, which was specifically set up for the spring / summer collection 2013, seven hand-picked illustrators and graphic designers have designed a special design for our T -shirts.
2.What is your favorite item of the kids Spring and Summer Collection?
Molo is mainly known for his raw style, unique prints, funny silhouettes and colorful color explosions. This season, keeping the boys, but especially the girls, with the main trends in the fashion scene with: floral motifs, digital prints, many dynamic motifs such as zebras and flamingos and colorful neon effects. And also iconic dots and stripes decorate this summer the garments of our boys and girls.
This spectacular dress, Clary ‘ shows the fun and uniqueness in an innovative way. Inspired by the French shadow theater dominates a carousel print in black and white the dress with matching embroidered Neonpastelltönen and iconic, Molo ‘ stars. Clown points on the mouse, a Zirkushut on top of the little bird and the dachshund give the dress a fantasy twist, and the beautiful Zebra will be determined melt many girls’ hearts.