What the Cool Kids Wore: Top Trends at SXSW 2014

Sharon Feiereisen March 18th, 2014

SXSW has just wrapped and so we turned to Sarah Owen, juniors editor at WGSN, the worldwide leader in fashion trend forecasting, to find out about the major trends to come out of the festival. “The trends we spotted are quite youth-driven and also communicate a more directional consumer look,” says Owen who suggests that instead of trying to work them all in at once, we incorporate elements of them into our wardrobe. See below for the top trends from this year’s annual music, film and interactive Austin conference/festival.

Statement Sunglasses

“The statement sunglasses shown here are Prada. The brand is doing a great job when it comes to adding an artistic aesthetic to an item that you generally don’t want to be too overpowering,” explains Owen.

Double Denim

“Double denim works best when styled tonally with lighter washes for shirting and rider jackets and deeper indigo shades for jeans,” says Owen.

Odd Sneakers

“Sneakers really had their moment on the Fall 2014 runways with Chanel and Dior taking an overtly feminine approach to the mostly street-focused item. At SXSW, girls and guys mixed odd sneakers together to add stark color and pattern contrast to their footwear,” explains Owen.

Street Goth Looks

“SXSW isn’t generally associated with a boho aesthetic as it is the only music festival that boasts quite a diverse and eclectic roster of music genres,” says Owen. “This then informs the audience and we see a range of looks from urban streetwear kids from Houston to indie vintage-inspired girls from Los Angeles. Festival style as a whole moves at a slower pace than catwalks, but it’s those pockets of trends that bubble up from the street that really give newness to general festival looks.”

Fanny Packs

“Fanny packs are definitely about practicality but there is also an element of design and interest there which is important to the juniors market. For example, the Mickey Mouse patch fanny pack,” highlights Owen.

Back Messages

“Back messages have been emerging throughout this past year. Bold marker-pen lettering or naïve paintbrush effects are used to create tongue-in-cheek statements on the back of boxy denim jackets and utility shirts. Slogans were moody, emotive and rebellious with statements such as ‘I hate everyone’ and ‘I’m not sorry,’” notes Owen.